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Vidwan-ID : 95135

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  • Dr Yoganandan G

  • Professor
  • Periyar University
Publications 2008 - 2024

Publications

  • 59
    Journal Articles
  • 1
    Book
  • 4
    Conference
    Proceedings
  • 3
    Projects
  • 1
  • 3

Citations / H-Index

49 Citations
3 h-index
14 Citations

Google Scholar

Co-author Network

Expertise

Management

Marketing , International Marketing , Entrepreneurship

Personal Information

Dr Yoganandan G

Male
Periyar Palkalai Nagar Periyar University, Periyar
, Salem, India - 636011

Experience

  • Professor

    Periyar University

  • Associate Professor

    Department of Management Studies

    Periyar University

Qualification

  • Ph.D

    Anna University, Chennai

  • National Eligibility Test

    UGC

  • M.B.A

    Alagappa University

  • M.Phil

    Alagappa University

  • M.I.B.A

    Alagappa University

  • B.Sc

    Bharathiar University

Honours and Awards

2017

Best Young Teacher award

GRABS Educational Trust, Chennai, Tamilnadu, India

2017

Best Faculty Award

Indian Academic Researchersā€™ Association, Tiruchirappalli, Tamilnadu, India

2017

Best Young Teacher award

GRABS Educational Trust, Chennai, Tamilnadu, India

2017

Best Faculty Award

Indian Academic Researchersā€™ Association, Tiruchirappalli, Tamilnadu, India

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Doctoral Theses Guided

2021

Attitude and perception of post-graduate management students towards entrepreneurship in Tamil Nadu, India

Dr. M. Baskar, Periyar University

2020

Brand Preference, Customer Satisfaction and Loyalty towards Smartphones among College Students in Tamil Nadu, India

Dr. G. Saranya, Periyar University

2020

Public Awareness and Perception towards Homeopathy in Tamil Nadu, India

Dr. V. Vetriselvan, Periyar University

2021

Attitude and perception of post-graduate management students towards entrepreneurship in Tamil Nadu, India

Dr. M. Baskar, Periyar University

2020

Brand Preference, Customer Satisfaction and Loyalty towards Smartphones among College Students in Tamil Nadu, India

Dr. G. Saranya, Periyar University

2020

Public Awareness and Perception towards Homeopathy in Tamil Nadu, India

Dr. V. Vetriselvan, Periyar University

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Research Projects

Impact of Atal Innovation Mission (AIM) on Fostering Innovation and Entrepreneurial Orientation among Faculty and Students of HEIs in Tamil Nadu

Funding Agency : ICSSR New Delhi

An empirical study of marketing challenges and opportunities in flower farming in Salem district of Tamilnadu, India

Funding Agency : Indian Council of Social Sciences Research - (IMPRESS)

Challenges and Prospects of Youth Green Entrepreneurship Development in Tamil Nadu, India

Funding Agency : Rajiv Gandhi National Institute of Youth Development

Impact of Atal Innovation Mission (AIM) on Fostering Innovation and Entrepreneurial Orientation among Faculty and Students of HEIs in Tamil Nadu

Funding Agency : ICSSR New Delhi

An empirical study of marketing challenges and opportunities in flower farming in Salem district of Tamilnadu, India

Funding Agency : Indian Council of Social Sciences Research - (IMPRESS)

Challenges and Prospects of Youth Green Entrepreneurship Development in Tamil Nadu, India

Funding Agency : Rajiv Gandhi National Institute of Youth Development

Read Less

Publications (64)

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